About Us

27 has always been a really lucky number for 27 Boutique's founder, Kelly Schneider.

She's also always had an obsession with amazing clothing & accessories.

So in the summer of 2012, it was only fitting that her dream became a reality, and 27 Boutique became Calgary's newest shopping destination featuring a carefully selected collection of gorgeous attire that fits every style and budget.

In the summer of 2025, the Sabharwal family took ownership of 27 from founder Kelly Schneider. What began as a creative journey for Ava Sabharwal, originally joining the team to create content, quickly turned into a passion and a dream realized. Ava had always envisioned owning a clothing store, and when the opportunity arose, she knew it was the perfect fit. With deep respect for the legacy Kelly built, Ava is committed to honoring the roots of 27 while evolving it into Calgary’s, and Canada’s,  go-to destination for the coolest, most sought-after brands and styles. 

27 is more than just a place to shop, it's an experience. With a strong focus on community, events, and style Ava aims to make 27 a space where Calgary comes together. Whether you're stopping by for the latest drop, attending a local pop-up, or just hanging out, 27 is here to help the city grow, and look great doing it. We’re here to show that Calgary is cool, and to give it a place to shine.

The 27 team believe your style should be as unique as you are, so they're always on the hunt for new brands and a variety of styles you won't see anywhere else. There's always something new at 27 Boutique, so stop by soon - we can't wait to meet you!

xx